Hi there!
My name is Andrea, but you can call me Dre 'cause it's easier :)
I help new and established businesses optimize their users’ experience. As a business owner myself, I have knowledge with budgeting time, managing a team, and delivering qualitative results. This, combined with my background in research and diverse project history, allows me to help a wide range of clients meet their business and creative goals.
Work Experience
2016-2022
Owner and Operator
House of Dogs ATX
· Established a dog boarding and daycare service with a client list of over 200, working with an average of 7 clients per day.
· Steadily increase profits by a minimum of 50% each year, the largest increase (280%) seen after pivoting business model in 2020 in response to the COVID-19 pandemic
· Responsible for establishing brand identity through social media content, branding elements such as style guides, and website creation
2018-2022
CTO, Design Lead
BarTies Mobile Bartending
· Created brand guidelines for digital and physical elements in order to bolster brand identity
· Network and collaborate with local vendors, such as Mint Event Design, in order to expand clientele and cater better to client needs
· Conduct competitive analyses in order to strategize business trajectory
· Establish brand templates, such as invoices and inventory sheets, to better serve both clients and employees
· Negotiate contracts with clients directly, often resulting in increased revenue
2021-Present
Assistant, Media Manager
Shannon Sionna
· Follow pre-established brand guidelines to create brand collateral, such as advertisements, flyers, album art, and website graphics
· Collaborate with client, stylists, and videographers in order to plan and create visual solutions for music campaigns
· Design, proof, edit, and present both written and visual deliverables for client to present to sponsors in order to gain funding
My Skills
Technical
· Adobe Creative Suite, with proficiency in:
-Photoshop
-Lightroom
-Indesign
-XD
-Acrobat
· Figma
· Canva
· Procreate
· Google Applications (Docs, Sheets, etc.)
· Microsoft Applications (Word, Excel, etc.)
Practical
· Project Management
· Brand Identity and Branding
· Data Visualization
· Research
· Prototyping and Wireframing
· User Flows
· Visual Design
· Public Speaking and Presenting
· Visual Communication
WEB DESIGN
· Shopify
· Squarespace
· Wix
My Education
2021- Present
Austin Community College
Visual Communication: UXUI
Actively working on design teams with other students to create products with effective design solutions. Said products serve as a large portion of my diverse portfolio.
2016-2018
University of Texas Austin
Biochemistry Research
Spending two years focusing on research strategies and ethics, my biochemistry research background allows me to better conduct user experience research projects and understand their results.
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